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Lessons from the Maybot

I rarely repost blogs. But this one is spot on and has nothing at all to do with technology. Just little things like society and integrity and being human

edreidyork's avatarRead Ed Reid

Consider these two newspaper headlines:

South Milford FC win Champions League

Labour win Kensington & Chelsea

Well, you think. A Chinese conglomerate. Don’t see the value in spending £3bn on Manchester United. Decided to do it the romantic way. Small local team – but a million people within 30 minutes. 20 year plan, work their way up the football pyramid. Suppose it could happen…

What was the other one? Labour win Kensington & Chelsea? Have a word with yourself. And don’t forget your medication…

Except last Friday afternoon it did happen. With a majority of just 20, Emma Dent Coad captured Kensington and Chelsea for Labour. And if you want a measure of how completely inept the Conservative election campaign was, there you have it.

‘I didn’t fail. I learned,’ is one the great aphorisms of the positive-thinking industry. Well, Theresa May certainly learned how to take a working majority…

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By Simon

Simon Hudson is an entrepreneur and health sector specialist. He formed Cloud2 in 2008 following a rich career in the international medical device industry and the IT industry. Simon’s background encompasses quality assurance, medical device development, international training, business intelligence and international marketing and health related information and technology.

Simon’s career has spanned both the UK and the international health industry, with roles that have included quality system auditing, medical device development, international training (advanced wound management) and international marketing. In 2000 he co-founded a software-based Clinical Outcomes measurement start-up in the US. Upon joining ioko in 2004 he created the Carelink division and, as General Manager, drove it to become a multi-million pound business in its own right.
In 2008, Simon founded Cloud2 in response to a need for a new way of delivering successful projects based on Microsoft SharePoint. This created the first commercial ‘Intranet in a Box’ solution and kickstarted a new industry. He exited that business in 2019, which has continued to grow as a leading provider of Power BI and analytics solutions.

In 2016, he co-founded Kinata Ltd. to enable effective Advice and Guidance in the NHS and is currently guiding the business beyond its NHS roots to address needs in Her Majesty’s Prisons and in Australasia.

In 2021, Simon founded Novia Works Ltd.

In 2021 he was invited to become Entrepreneur in Residence at the University of Hull.

In 2022 he was recognised as a Microsoft MVP.

In 2025 he founded Sustainable Ferriby CIC, a community energy not-for-profit to develop energy generation, energy & carbon reduction, and broader sustainability & NetZero projects in the West Hull villages.

Simon has had articles and editorials published in a variety of technology, knowledge management, clinical benchmarking and health journals, including being a regular contributor to PC Pro, as well as a presenter at conferences. He publishes a blog on areas of interest at noviaworks.co.uk. He is a co-facilitator of the M365 North User Group. He is a lead author and facilitator on the Maturity Model for Microsoft 365. He is the author of two patents relating to medical devices. He holds a BSc (Hons) in Physical Science and a PGCE in Physics and Chemistry from the University of Hull.

Simon is passionate about rather too many things, including science, music (he plays guitar and octave mandola), skiing, classic cars, narrowboats, the health sector, sustainability, information technology and, by no means least, his family.

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