Categories
AI Best Practice Content management Copilot Metadata Microsoft 365 SharePoint

Mastering Content Types in SharePoint Online

To build a great content management solution in SharePoint you should use Content Types. Simon Hudson and Mats Warnolf tell you how and why.

Design, Creation, and Practical Use

The rather wonderful Mats Warnolf and I had the privilege of doing a session at my favourite conference venue, the National Museum of Computing at Bletchley Park.

We presented the session as a discussion. As such the slides don’t tell the full story. To capture what we said we ran Microsoft Teams in parallel and used the captured audio and iThink SmartFlo AI to produce a structured article based on what we said. Here it is.

Session date: 24/09/2025

Presenters: Simon Hudson, Mats Warnolf

Event: CollabDays Bletchley

Understanding Content Types

Content types in SharePoint Online are a fundamental feature that allows organisations to standardise and manage metadata, templates, and behaviours for documents and items. They have been a part of SharePoint since its inception but have become less prominent in recent years. This session aimed to reintroduce their importance and practical use.

Content types allow users to define the structure and metadata of documents, such as contracts or project charters. For example, a contract content type might include fields for client name, contract value, and expiration date. This standardisation ensures consistency across libraries and sites.

Benefits of Content Types

  1. Standardisation and Uniform Metadata: Content types provide a consistent structure for documents, ensuring uniform metadata across libraries and sites.
  2. Improved Search and Tagging: Metadata fields associated with content types enhance searchability and tagging, making it easier to locate documents.
  3. Reusability: Once defined, content types can be reused across multiple SharePoint sites, reducing duplication of effort.
  4. Automation and Compliance: Content types can trigger automated workflows, such as applying retention labels or generating PDFs for archiving. They also support compliance by attaching specific rules to document types.
  5. Minimised Folder Dependence: By using metadata and views, content types reduce the need for traditional folder structures, offering a more flexible and logical organisation.

Practical Challenges and Adoption

Implementing content types requires careful planning and user training. Key challenges include:

  • User Resistance: Transitioning from traditional folder structures to metadata-based organisation can be met with resistance.
  • Overengineering: Creating overly complex content types can overwhelm users and hinder adoption.
  • Generational Differences: Different user groups may have varying levels of comfort with new systems.

To overcome these challenges, organisations should focus on user journeys, provide clear training, and avoid overcomplicating the solution.

Implementing Content Types Effectively

  1. Planning: Define the metadata fields and structure required for each content type.
  2. Creation: Use the SharePoint site settings to create content types and associate them with site columns.
  3. Deployment: Add content types to document libraries and configure views to display relevant metadata.
  4. Maintenance: Regularly review and update content types to ensure they meet organisational needs.

Strategic Considerations

Content types play a crucial role in compliance and governance. For example, defining a document as a contract allows organisations to automate retention policies and ensure legal compliance. Additionally, content types can trigger workflows, such as generating PDFs or archiving documents.

While folders have their place, particularly for syncing with desktop systems, metadata and content types offer a more robust and scalable solution for document management. The challenge is to persuade people to adopt them over the familiarity and apparent simplicity of nested folders; their limitations are not always apparent to people not looking at the larger information architecture picture.

Demonstration Highlights

The session included a live demonstration of creating and managing content types. Key steps included:

  • Defining a new content type for project status reports.
  • Adding metadata fields, such as reporting period and next milestone.
  • Associating the content type with a document library and configuring views to display metadata.
  • Highlighting the importance of using site columns to ensure consistency across libraries.

Conclusion

Content types are a powerful tool for managing documents in SharePoint Online. By standardising metadata, improving searchability, and supporting compliance, they offer significant benefits for organisations. However, successful implementation requires careful planning, user training, and ongoing maintenance.

Session slides

Insights

  • Content types are essential for standardising metadata and improving document management in SharePoint Online.
  • Overengineering content types can hinder adoption; simplicity and user training are key.
  • Content types support compliance by enabling automated retention policies and workflows.
  • Folders are still useful for syncing with desktop systems but should be used sparingly.

Takeaways and more

  • Plan metadata and content types carefully to meet organisational needs.
  • Use site columns to ensure consistency across libraries and sites.
  • Provide user training to facilitate adoption of metadata-based organisation.
  • Avoid overengineering content types to keep the user experience simple.
  • Leverage content types for compliance and automation, such as applying retention policies.

What kind of a person are you?

We opened our session with a fun survey, provocatively titled “Are you a dishwasher Fascist?”

The results were interesting. That there are more latent information architects in our session than in the general population should not be a surprise however.

If you want to check what kind of an Information Architect you might be you can now take the survey too.

Simon's avatar

By Simon

Simon Hudson is an entrepreneur and health sector specialist. He formed Cloud2 in 2008 following a rich career in the international medical device industry and the IT industry. Simon’s background encompasses quality assurance, medical device development, international training, business intelligence and international marketing and health related information and technology.

Simon’s career has spanned both the UK and the international health industry, with roles that have included quality system auditing, medical device development, international training (advanced wound management) and international marketing. In 2000 he co-founded a software-based Clinical Outcomes measurement start-up in the US. Upon joining ioko in 2004 he created the Carelink division and, as General Manager, drove it to become a multi-million pound business in its own right.
In 2008, Simon founded Cloud2 in response to a need for a new way of delivering successful projects based on Microsoft SharePoint. This created the first commercial ‘Intranet in a Box’ solution and kickstarted a new industry. He exited that business in 2019, which has continued to grow as a leading provider of Power BI and analytics solutions.

In 2016, he co-founded Kinata Ltd. to enable effective Advice and Guidance in the NHS and is currently guiding the business beyond its NHS roots to address needs in Her Majesty’s Prisons and in Australasia.

In 2021, Simon founded Novia Works Ltd.

In 2021 he was invited to become Entrepreneur in Residence at the University of Hull.

In 2022 he was recognised as a Microsoft MVP.

In 2025 he founded Sustainable Ferriby CIC, a community energy not-for-profit to develop energy generation, energy & carbon reduction, and broader sustainability & NetZero projects in the West Hull villages.

Simon has had articles and editorials published in a variety of technology, knowledge management, clinical benchmarking and health journals, including being a regular contributor to PC Pro, as well as a presenter at conferences. He publishes a blog on areas of interest at noviaworks.co.uk. He is a co-facilitator of the M365 North User Group. He is a lead author and facilitator on the Maturity Model for Microsoft 365. He is the author of two patents relating to medical devices. He holds a BSc (Hons) in Physical Science and a PGCE in Physics and Chemistry from the University of Hull.

Simon is passionate about rather too many things, including science, music (he plays guitar and octave mandola), skiing, classic cars, narrowboats, the health sector, sustainability, information technology and, by no means least, his family.

Leave a comment